品牌故事Nalakuvara, a creation started in 2006, with an aim to definestreet fashion from an oriental perspective. The term originates from ancient Hindu, and is best known as Ne-Zha, the rebellious and precocious child-god in Chinese mythology.It symbolizes what our brand and company represents: energetic young minds that are honest and courageous, living by passion and conviction. Through a full line of street fashion products and byproducts, the new voice of youth
culture has arrived. Peace！
Nalakuvara 以中國神話故事中的哪吒作為品牌的主要意象表徵，彰顯年輕次文化中的熱情活力，勇敢批判,，誠實忠於自我的特色。
試圖以東方文化的深厚底蘊，重新詮釋 street fashion，期望在主流西方文化價值壟斷下發聲，帶給全球喜愛年輕街頭文化的群眾不同的觀點與感受。我們期望 Nalakuvara 挑動每個人壓抑在心中深處的不安定靈魂，找回赤子之心，並將大家從喘不過氣的期望與體制內解放出來。
